The iconic YOYO stroller from Stokke is back. For years, parents have loved it for being small, easy to use, and practical. But with every other brand catching up, we needed a new reason to stand out.

Most strollers talk about safety and comfort. YOYO already has that covered, so we picked a new angle. YOYO isn't just for the parenting aisle, it's a fashion accessory, with as much style as a statement handbag.

For the two new colourways, we shot a fashion editorial campaign with lookbook-style keyvisuals, instead of another smiling-baby stroller ad. Yet we kept a playful nod to something just as iconic and nostalgic for parents too: children's alphabet books. Z is for Zebra. L is for Leopard. Y is for YOYO.

The result? Real fashion pickup, including a feature in Vogue.

CREATIVE BELGIUM AWARDS 2026
SILVER - INDUSTRY CRAFT - ART DIRECTION

AGENCY
AIR

DIRECTOR
STUDIO ALFONS MEYER

PHOTOGRAPHER
ANTON FAYLE