RESPECT THE DRESS CODE
RESPECT THE DRESSCODE.
BE SAFE, BE SEEN.
Client: AWSR
Awareness campaign
Agency: air.
Bouncers. They are probably among the last people on the planet who still have authority over how we should dress or not. For years, they have told us how to get in. This time, they tell you how to get out.
Respect the dress code when going outside! Whether you’re walking your dog or cycling home, wear reflective gear. It allows you to be visible at 150 meters in a car’s headlights, a distance 7 times greater than with dark clothing.
RESPECT THE DRESS CODE
RESPECT THE DRESSCODE.
BE SAFE, BE SEEN.
Client: AWSR
Awareness campaign
Agency: air.
Bouncers. They are probably among the last people on the planet who still have authority over how we should dress or not. For years, they have told us how to get in. This time, they tell you how to get out.
Respect the dress code when going outside! Whether you’re walking your dog or cycling home, wear reflective gear. It allows you to be visible at 150 meters in a car’s headlights, a distance 7 times greater than with dark clothing.