SAVED BY THE DOORBELL
SEEN AT
TURN YOU'RE BANAL DOORBELL INTO AN EMERGENCY BUTTON TO FIGHT SEXUAL HARASSMENT ON THE STREETS.
Client: Equal Brussels
Activation JOIN THE FAM
Agency: air.
Over the past decades, more and more institutions and cities have been implementing alarm buttons in public spaces where sexual harassment has been a common problem. Unfortunately, research tells us that these emergency buttons are rarely used due to the abstractness of pushing an unfamiliar button for help.
In reality, our cities already have thousands of push buttons with direct human contact behind them – doorbells. Your doorbell can make a difference. By simply adding the FAM glow-in-the-dark sticker, you can instantly transform your doorbell into an emergency button. Together, let’s illuminate the streets of Brussels. Order your sticker and learn more at jointhefam.Brussels.
CREATIVE BELGIUM AWARDS 2022
GOLD - OUTDOOR
SILVER - CULTURE & SOCIAL BEHAVIOUR
SILVER - MEDIA
BRONZE - BRAND EXPERIENCE
BOA AWARDS 2023
GOLD - CREATIVE AWARD
BRONZE - DIRECT
BRONZE - NON PROFIT
TBA CARE AWARDS 2023
SHORTLIST - GOVERMENTS & INSTITUTIONS
SAVED BY THE DOORBELL
TURN YOU'RE BANAL DOORBELL INTO AN EMERGENCY BUTTON TO FIGHT SEXUAL HARASSMENT ON THE STREETS.
Client: Equal Brussels
Activation JOIN THE FAM
Agency: air.
Over the past decades, more and more institutions and cities have been implementing alarm buttons in public spaces where sexual harassment has been a common problem. Unfortunately, research tells us that these emergency buttons are rarely used due to the abstractness of pushing an unfamiliar button for help.
In reality, our cities already have thousands of push buttons with direct human contact behind them – doorbells. Your doorbell can make a difference. By simply adding the FAM glow-in-the-dark sticker, you can instantly transform your doorbell into an emergency button. Together, let’s illuminate the streets of Brussels. Order your sticker and learn more at jointhefam.Brussels.
SEEN AT
CREATIVE BELGIUM AWARDS 2022
GOLD - OUTDOOR
SILVER - CULTURE & SOCIAL BEHAVIOUR
SILVER - MEDIA
BRONZE - BRAND EXPERIENCE
BOA AWARDS 2023
GOLD - CREATIVE AWARD
BRONZE - DIRECT
BRONZE - NON PROFIT
TBA CARE AWARDS 2023
SHORTLIST - GOVERMENTS & INSTITUTIONS